| Internet has generated radical changes
in many fields, including design and the possibilities of
organizations to relate to their target audience.
The development of Internet projects is geared toward bridging
the gap between the expectations of the users and the results
obtained. In addition, a positive experience is sought in
which the brand gains in value and the bond between the company
and its clients is intensified.
A site is of little use if it cannot be accessed by search
engines and, thus remains hidden to users. The Search Engine
Optimization (SEO) considers the intelligent design of the
different site elements - texts, titles, navigation menus,
links, etc. – in a way that improves the chances of
top ranking positions on search engines, as is the case with
Google.
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