What has been done.
Graphic and functional design of site. Promotional
pieces, wallpapers and newsletters.
SendaSur is an Argentinean receptive tourism company which
targets middle-aged, European audience with high spending
power. The commercial proposal centers around programmatic
tour packages which include the learning of Spanish, golf
and the learning of tango.
The travel metaphor represented in photographic copies allowed
to structure the site.
Several navigation elements (contextual menu, random images
at the top, hypertexts) walk users through special points
within the site.
|
|
Values.
The site is adapted to the users’ expectations. It allows
them to quickly access the information of interest and introduces
the user to the company’s atmosphere.
|
