| Communication actions do not occur in a
vacuum but, on the contrary, immersed in contexts which modify
them. Is it possible for an organization to develop a unique
type of discourse if that of analogous organizations is unknown?
Is it possible to get through to the target audience with
a suitable message if there is ignorance about that audience’s
expectations? The greater the knowledge of the context of
operation, including the panorama of analogous brands, the
standing of the organization and the public’s expectations,
the more effective the communication actions.
These context analyses may include segment brand or communication
inquiries, qualitative market research with key informants
interviewed and strategies testings conducted.
The research and inquiries are carried out by an
interdisciplinary
team of professionals of graphic design, linguistics and psychology.
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