What has been done.
Interfase graphic design and collaboration in the
functional design. Promotional and learning materials.
Graphically and functionally, the project can be divided into
two stages. The first stage corresponds to the launch of the
site. At this stage, in which the Intranet
brand was also developed, the objective was to introduce
the idea of community and group and the structure depended
on the group’s administrative units. The graphic solution
was an omnipresent ultramodern urban style menu in which each
building was an access to a division. The buildings were designed
so that they had a semantic relation to the unit they represented.
The second stage corresponded to the extension of the group
of users to the different commercial units. Functionality
began to turn on the tools of common and specific use and
the new dominant metaphor was the Intranet as the workplace.
In this sense, the graphic solution consisted in developing
a 3D style for the functional parts lending them the look-and-feel
typical of office objects, with a predominance of metallic
surfaces, flaps, light and shade.
Developed for meta-i.
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Values.
Meaningful and binding design. The graphic design turned out
to be functional to the group’s goals regarding the
relationship to be developed with its audience. Although the
maintenance of the totality of the contents was the responsibility
of manifold users distributed in the Group’s areas,
the interfase endured and maintained high performance levels
due to the flexibility and the visual strength of the elements
which remained constant.
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