What has been done.
Brand design for fruits exporter. The main value
of the producer is the location of the estate, along the mountain
range of Los Andes, watered by thawing ice and far from any
pollution spots. The company’s products would enter
the European market as a premium products.
The decision was to adopt a simple resolution that could exploit
the duality of the name and refer to both the organic quality
and the origin (The Andes). Thus, a system was created made
up of two symbols functioning in combination as a brand element.
The full color resolution makes for high performance in the
serigraphic impressions typical of the fruit packing.
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Values.
Using few means, the proposed system achieves uniqueness in
a segment packed with signs that abound in referencing. It
gets into the target segment succesfully, transmitting the
company’s philosophy.
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