What has been done.
Redesign of brand for a Latin American company specialized
in receptive tourism that operates with middle-aged, European
tourists, mainly Swiss.
The service was aimed at customized, predominantly cultural
circuits.
The previous design associated “Dorado” (Spanish
for gilded) with the color, as the surface treatment. The
new proposal intended to tie it to the mysticism of discovery,
of traverse, placing emphasis on the anthropological and cultural.
|
|
Values.
The proposed system fits in with both the defined company
profile and the target public.
|
