What has been done.
First, an inquiry was conducted
into the brand segment and a qualitative
market research was carried out with key informants interviewed
and testings of visual strategies and naming carried out.
Then a communication strategy was
devised and the complete identity system was developed: name,
logotype, symbol, graphic system, and speech typology, among
others.
After that, the basic implementations were developed.
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Values.
Highly flexible and consistent graphic system aligned both
with the commercial objectives of the company and the expectations
of the target segment.
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